Color Palette

What is a color palette?

A color palette is the combination of colors used in many creative and design situations.

This offers guidance on how to use a brand’s particular colors when it comes to graphic design.

Why?

Because consistent color use throughout all graphic assets, including posters and websites, makes a brand easier to recognize.

We discovered from the “color” guide that we must restrict our use of color, leading to the creation of the

. A color palette is created by these values.

How do we create a good color palette?

We may construct a solid palette in a variety of ways, therefore I’ll break it down into three categories:

Inspiration from other applications

Making fresh connections between previously established ideas or concepts is one definition of creativity. Therefore, we can “copy” components from various parts to create our final product. This approach is recommended in terms of user experience. Because the user will mentally associate our color scheme with familiarity if they have previously used an application with a similar color scheme.

Social media platforms like Facebook and LinkedIn are an example.

or Pinterest and YouTube

It is clear that they don’t exactly have the same color scheme, yet they are pretty close nonetheless.

Color palette samples may be found on the

. We selected to present four colors each, the first for “white space” and the final for text color.

Inspiration from nature

This approach to developing effective color palettes is by far the most challenging and exciting. I do not advise beginners to use this technique.

An image can be used to create an infinite number of palettes.

Color harmony

Color harmonies can be viewed as the foundational elements or basic design of a color palette. Typical color harmonies include:

Analogous = colors that are next to each other on the color wheel (This color harmony creates low color contrast)

Complementary = colors that are opposite on the color wheel, which produce high color contrast.

Split-complementary = a color combined with others from either side of its complementary color.

Tridic = three equidistant colors ( 120 degrees apart) on the color wheel.

Monochromatic = tones and shades of a single hue