Typography

Why?

Typography is more than just selecting attractive fonts: it is an essential component of user interface design.

Good typography will create a strong visual hierarchy, bring aesthetic balance to the website, and define the overall tone for the product. Typography should guide and enlighten your users, improve readability and accessibility, and provide a positive user experience.

Let’s take a closer look at why typography is so crucial.

What is typography?

Let’s start with the basics: what exactly is typography?

The skill of arranging letters and text in such a way that the content is legible, clear, and visually appealing to the reader is known as typography.

But what exactly is typography? Simply stated, typography is the look or style of text. It may also apply to the art of working with words, which you very certainly do on a regular basis whether you write documents or other projects for work, school, or yourself.

Ok… But why?

Readers are captivated by typography.

Good typography may mean the difference between someone spending one minute or half an hour on your website.

It’s critical that your website be aesthetically appealing and memorable, and typography plays a big part in that.

Decisions are influenced by typography.

The way that consumers understand and interpret the information contained in the text is significantly influenced by the typography.

Strong fonts that support the text’s theme are far more persuasive than weaker type.